K-Pro Marketing plan, programme and collateral
K-Pro was a knowledge process outsourcing (KPO) company based in Kolkata, India who wanted to launch their services in the UK construction sector. Aline Marketing was commissioned to produce a marketing plan and programme to support the launch of the company in the UK, and undertake a 3 phased email campaign to generate brand awareness and raise the company’s profile. A targeted 8 page marketing brochure was also created for the UK construction audience and a planned direct mail campaign.
The promotional campaign generated 35 leads generated and 4 new business meetings.